Multi-national software developer BtoBet is launching an advanced cloud platform, based on the dynamics of artificial intelligence for the i-gaming market.
BtoBet is seeking to accelerate development in artificial intelligence within i-gaming industry and line-of-business solutions.
In the past two years, BtoBet developed the B Neuron platform, which simplifies the customer journey on a B2C online gaming site but also help the operator in the analysis of each customer.
BtoBet CEO Alessandro Fried explained: “We invested many resources in artificial intelligence because we believe that now the industry is mature enough to accept new advanced technologies which are able to operate at the heart of gaming/betting operator’s businesses, helping address their most complex, mission-critical issues.
"We developed and implemented AI technology solutions to improve our clients’ productivity and efficiency. Ultimately, we enable our clients to become high-performance businesses.”
Speaking about the benefits of AI for i-gaming, Fried continued: “AI can provide the operator with a player’s traffic predictions and recommendations about games and bets. AI speeds up operations by guessing what players will do next.”
Kostandina Zafirovska, COO of BtoBet, added: “The BtoBet way is how we do things, how we innovate, collaborate, operate and deliver value. It is how we interact with our clients - and each other.
"From giving back to the communities where we work and live, to inspiring our people, to serving our clients and creating value - in everything we do, we deliver high performance.”
