Arcangelo Lonoce, head of business development at Habanero, tells iNTERGAMINGi about the vast potential of Africa, identifying the areas experiencing most growth and those likely to attract the eyes of investors in the future.
Africa is both a vast and fascinating region containing many differing countries. Is it complex designing games for such a diverse audience?
We’ve been growing our presence in the continent for some time now, seeing particularly strong results in Ghana, South Africa and Kenya, where our offering is hugely popular with local players. However, despite this success, you’ll be surprised to hear that we don’t design our games in accordance with the preferences of players across Africa.
Read the full article in the latest issue of iNTERGAMINGi
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