Abelson Info and Abelson Odds have undergone a corporate rebrand and unification to Abelson Sports.
The company said the move will streamline its operations and service offering as it looks to target the US and Latin America markets.
Jeevan Jeyaratnam, previously chief operating officer, has moved to chief betting officer and will oversee odds and pricing.
Simon Temple continues in the role of chief operating officer.
Abelson Sports hopes to “enhance brand equity,” modernise its image and increase its competitiveness by rebranding.
Ed Abelson, founder and CEO at Abelson Sports, said: “This rebrand represents an exciting new chapter for the company, one that allows us to better serve our partners and enhance our market position.
“By bringing our odds, tech and data expertise together under one unified brand, we are creating a more streamlined and efficient structure that simplifies our proposition and makes us more agile in responding to industry demands. “Our new identity as Abelson Sports ensures that we remain a trusted provider for tier one operators worldwide.
“With our strengthened leadership team and clear focus, we are in the best position to scale efficiently, develop new innovations and continue delivering the highest-quality services.”
