Iconic Italian gaming and services company Sisal has built market share and enhanced its payments with SafeCharge. Group chief operating officer and managing director of SafeCharge Bulgaria, Yuval Ziv, explains how to iNTERGAMINGi
Founded in Italy in 1946, Sisal is a leading gaming and services company licensed by the Italian regulator AAMS to manage national lotteries, retail and remote gaming. Today, Sisal is one of the biggest operators in Italy with over 1,800 employees supporting approximately 45,000 points of sale across its offices in Italy and a significant and increasing digital offering. With almost one in three Italian residents using Sisal every month, maintaining optimum levels of customer service and trust is an ongoing strategy for the company, and was central to its thinking when it embarked on a journey to revamp its payments platform.
