Oren Cohen Shwartz, Delasport’s CEO, shares his thoughts about the global sports betting vertical and the importance of offering sport in any brand across markets.
IT’S a fact that sports betting is big business today. Hundreds of millions of people all over the world are already placing bets online.
As opposed to other forms of betting, sports betting, today, is generally considered a socially acceptable activity. Between six and 10 per cent of sports bettors are also playing in the casino, meaning that a casino brand that does not offer sports is most likely losing this audience.
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