Online gaming entertainment and solutions provider 888 has paid £15m to acquire BetBright’s sports betting platform.
The move forms part of 888’s strategy in acquiring what it sees as high-quality and scalable sportsbook technology alongside associated risk management, product and trading capabilities, in order to support the long-term development of the 888Sport brand.
The integration of BetBright's sportsbook into the Group will give 888 complete ownership over its technology and product development across four key online betting verticals: casino, sport, poker and bingo.
The 888 board believes that the transaction will enhance the group's long-term prospects in the global sports betting market by enabling 888 to fully leverage its marketing and analytics capabilities, scale and unique expertise.
The 888 group is to begin the integration process of BetBright's technology “as soon as practically feasible”.
As part of the acquisition, BetBright's Dublin office will be integrated into the group.
Itai Pazner, chief executive of 888, said: "This acquisition of a high-quality and scalable sportsbook is an exciting milestone for 888. It gives the group the missing piece in our proprietary product and technology portfolio and will enable 888 to own proprietary, end-to-end solutions across the four major online gaming verticals.”
