888 has launched an innovative pokercam option for poker.

The pokercam tables, powered by ooVoo, a video communication service provider with a best-in-class mobile video chat solution, will be available from the main lobby and will allow players to see their opponents while playing a Texas Hold’em Cash game.

The option builds on the strong social aspects of the 888 poker rooms, which already lead their way in the use of personalised avatars, providing an immersive social experience in which players can interact together.

The addition of the Teams Tournament feature adds a further dimension to 888’s social play. This innovative type of tournament gives players the option of joining a virtual team in a regular tournament format. However, in addition to the traditional prize pool, players score points for their team and a portion of the prize is allocated to all of the players that belong to the winning team. Players can group together to face off as rival football teams or cities, adding an emotional level to the play, with links to major social networking sites letting people know when like-minded people have joined a tournament.