One of world's leading online igaming entertainment and solutions providers, 888, has agreed a multi-year extension of its exclusive B2B poker partnership with Caesars Interactive Entertainment.
The new agreement will see 888 continue to power the World Series of Poker brand's online poker rooms as the company plans its entry into new regulated markets.
WSOP is the world's longest-running poker series and sees hundreds of thousands of entrants from across the globe compete for millions of dollars with live tournaments broadcast to an international audience.
Through the partnership, the company will continue to provide its turnkey poker platform and services to CIE in the US, including bringing the WSOP's online poker rooms to players' mobiles and desktops.
The latest agreement will also see 888 continue to power the US market's only interstate shared player liquidity poker network across the states of New Jersey, Delaware and Nevada.
Yaniv Sherman, SVP - head of US at 888, said: "Our partnership with Caesars has been powering the hugely popular WSOP brand online since 2013 and we are looking forward to continuing this relationship for many years to come.
"Our extended relationship will also enable 888 to gain a presence in new US states following the required regulatory approvals, which presents an important opportunity in our long-term development strategy for the US market."
Ty Stewart, executive director of the World Series of Poker and SVP of CIE, said: "We're proud of the success story to date, particularly the record-setting tournament events of 2020 and are optimistic about the future of real money online poker in the US."
