888 has entered into an agreement to acquire the assets of the Mytopia social games development studio from Real Dice for a base payment of $18m.
The assets include a games development studio specialising in developing cross-platform social games for mobile handsets and social networking platforms, a number of games, a real-time multiplayer mobile poker application and a software licence for Particle Code, a cross-platform application development framework for mobile devices.
“This is a very exciting deal for 888 and builds on our aim of providing a variety of entertainment destinations where people can enjoy a truly interactive experience on a multitude of platforms,” said 888 CEO Gigi Levy. “Mytopia is one of the leading publishers of cross-platform social games and this acquisition gives us an immediate footprint in the fast-growing social gaming arena, complementing our core offering and giving us access to millions of customers.
“Improvements in mobile technology now mean more people are comfortable using applications on the move, and we expect significant growth in this area. The acquisition extends 888’s reach and market share in the fast growing social networks and smart mobile devices, such as iPhone and Android powered handsets, and leaves us well positioned to take advantage of this growth.”
