32Red has just announced that it has concluded a deal with SmartFOCUS, which will see the introduction of specialist customer communication software to 32Red's gaming products.
The software will enhance the overall player experience through personalised correspondence and bonuses. CEO of 32Red Ed Ware commented: "It really is exciting times at 32Red. Despite the economic climate we’re forging ahead by investing in value marketing like the Swansea sponsorship and television advertising.
"The introduction of SmartFOCUS’ software to our player communications will mean that we will be able to have an even more meaningful dialogue with our players," he continued.
SmartFOCUS will be introduced across all of 32Red’s gaming products, including the online casino, poker, bingo and online rummy. The head of marketing for 32Red, Mark Quayle, said: "We’re confident SmartFOCUS will allow us to reach more 32Red players and send targeted bonuses and competitions that will make their time at our casino even more entertaining and increasingly rewarding."
SmartFOCUS CEO Chris Underhill added: "The smartFOCUS software is helping 32Red to launch and measure campaigns quickly and easily. Customer satisfaction should be a priority for all businesses."
