Influencer messaging platform 2mee has revealed non-binding heads of terms, subject to due diligence and appropriate approvals, to enter into a reverse takeover with Golden Rock Global.
The special purpose acquisition company has been seeking opportunities in the fintech sector and while the current cost of the deal has not yet been determined, it is anticipated to be between £6m and £8m and will be satisfied by the issuance of new GCG shares.
2mee, it said, will use further capital raised by GCG for its larger group to grow the business at pace and scale.
James Riley, CEO of 2mee, said: “Online gambling operators must be heard above the noise being made by their rivals and connect with their audiences in a way that is human and authentic. 2mee’s technology allows them to do just that, impacting consumer behaviour at the crucial moment of decision.”
Ross Andrews, chairman of Golden Rock Global, added: “The global influencer market is big and will only get bigger – 2mee’s technology allows businesses to capitalise on this and to impact consumers at that crucial moment of decision.”
