Award-winning esports operator 1xBet is planning to expand its range of tournaments and forge new partnerships this year, as the esports market continues to flourish.
The company said in a press release this week that following its partnerships recently with NAVI and Cascade, it would continue to invest in the esports sector.
”It has become part of the wide range of entertainment that we offer. In 2020 many significant tournaments took place with huge prize money and millions of viewers. In the organisation of some events we were directly involved as it was in the NAVI’s show match between the legends and the current CS:GO roster.
"We see the interest of a significant part of the audience in this area and therefore we offer users the most inviting promotions and opportunities for betting.”
Most players in esports can be compared with those who bet on football, but there is a challenge to convert them from one sector to the other, said the company.
“Any discipline has its target audience which may have its characteristics. Esports fans are somewhat younger than football fans. This is supported by numerous studies that show the average football fan is growing in age. Otherwise, esports fans, like football fans, also want to test their forecasting skills, supporting idols or just make money on the bet.”
The sector, said the company, is a very favourable environment for development. Dozens of tournaments are held every day; teams enlist the support of sponsors. “Today bookmakers are contributing to the development of esports.”
The company added: “As far as game developers are concerned, this is a partnership issue. We would love to collaborate with a developer if the opportunity presents itself.”
Technology, said 1xBet, remains the great driver. “Cutting-edge technology does not have a bit impact on the development of esports. Accessibility and speed of work are what games strive for, which claim to be an esports discipline. This is a product that will run on medium systems and will be comfortable to play.
“Today, Dota1 and CS:GO are still among the most popular cyber disciplines which will soon celebrate their 10th anniversary. We would like to see new solutions that could compete with these legendary games. The emergence of new fields would give a new impetus to the development of esports since this area is now developing quantitively, but not always qualitatively.”
