UK-based operator 10bet is set to run ESportsBattle tournaments following a partnership agreement with content and data provider Beter.
The agreement has allowed 10bet to add Beter’s proprietary ESportsBattle tournaments to its offering, providing players with access to round-the-clock fast-betting action.
Initially, the operator will launch with eFootball and eBasketball, with the option to add eHockey and CS2 at a later date. The integration was done via Playtech which joined forces with Beter earlier this year to provide its operator partners with access to Beter’s full portfolio of content.
“10bet is a high-calibre operator with strong presence in a range of key markets such as the UK and South Africa,” said Beter CEO Gal Ehrlich. “These are highly competitive markets where sportsbooks must offer a top player experience to stand out from their rivals.
“This partnership allows 10bet to do just that by providing its players with access to our 24/7 fast-betting content, which is proven to enhance player engagement to the next level.
“Our esports products offer non-stop betting on popular disciplines such as eFootball and eBasketball, which the operator can now use to strengthen its content offering to players.”
