As the line between esports and traditional sports starts to blur, the once underestimated vertical will seep into the mainstream.
ONE of the main players in the esports vertical is SIS, which has been a trusted partner to the global betting industry for over 35 years, supplying quick-fire betting content to online and retail operators worldwide.
“We are proud to partner with 400 customers in 50 countries, providing high-quality profitable betting content to help drive bookmaker revenues,” said Conleth Byrne, product director.
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