iNTERGAMINGi gains an insight into the up-and-coming Asian market from Kevin Li, CEO of Chinese i-gaming software provider Yoyousoft
What is your role in the global i-gaming market?
Established in 2009 as an i-gaming developer in Asia, Yoyousoft is dedicated to providing innovative and cost-effective gaming products and services to the global i-gaming market.
We built up our games portfolio from zero to hundreds within two years and most games have a European design with fresh Asian elements, which are unique and have never seen before in the market. In 2011, we branded our i-gaming business to be Yoyougaming, which is much clearer for marketing communication. Meanwhile, we increased the investment in social and mobile gaming to make sure our contents can be accessible from various platforms and our product diversity can be further developed.
Through distribution channels in Europe and Asia, we have provided our products and services to local operators and the number of clients is growing rapidly. Meanwhile, we have licensed our contents to land-based manufacturers in the US in order to target the land-based operators.
Being in the i-gaming industry, it is natural and essential to learn brand new technologies and services and innovation is the key to success. Therefore, we will focus on organic growth in 2012 and expect to bring more exciting products to the market. Our biggest markets are currently Europe and Asia (excluding China and Japan), but our plan is to become a key player in the global i-gaming industry.
This interview can be read in full in the second 2012 edition of iNTERGAMINGi.
