With the opening up of the US sports betting market following the repeal of PASPA, we examine the lie of the land for affiliates both in this vertical and beyond.
THE respective push and pull factors of increasingly stringent regulation within the UK and elsewhere in Europe and the opening up of the US market, post-PASPA, act to present affiliates with new choices.
For around a decade and a half, affiliate programmes have produced a major chunk of player acquisitions for operators within the UK.
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