With the gambling industry under increased scrutiny, Magnet Gaming’s Thomas Nielsen discusses why it has never been more important to offer a ‘soft sell’ approach to casino offerings.
WITH an operator recently fined almost £8m as a result of serious failings in its handling of vulnerable customers and increased attention placed on the industry from politicians and the media, it’s safe to say the betting industry has never been under so much scrutiny.
For a long time, many markets, particularly mature ones like the UK, have focused on high impact, high-volatility slots, aimed at players that crave that “all or nothing” buzz. The gambling industry has tended to chew players up and spit them out until they come back for more.
