In the second edition of iNTERGAMINGi Issue 5’s player engagement double-header, those in the know from Delasport, Gamanza Group, Hub88 and EveryMatrix reveal why personalisation and gamification are at the centre of the industry’s past, present and future.
Looking across the igaming and sports betting sectors, it is clear that finding a way to elevate industry offerings is a key centrepiece of business strategy.
There may already be a wide array of content on offer, but the focus is now on the additional extras that can be added to titles to make them stand out among the crowd.
Read the full article in the latest issue of iNTERGAMINGi
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