iGaming Features

Streams of content

Tony Ure, head of eGaming at Digital Isle of Man, examines what’s in store at ICE London and picks out two themes: streaming and esports.
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Slotting into position

Greentube is set to unveil its latest stand-out slots and interactive solutions at ICE London 2019.
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Laying the foundations: SEO in the United States

Martin Calvert of Blueclaw examines strategies for appealing to players in an embryonic but potentially hugely lucrative sports betting marketplace, emphasising the need to be both well-resourced and nimble-footed.
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Sports betting: The limits of intelligence

The increasing power of AI has been hailed as a potential boon for both igaming operators and bettors. Before we all start hailing our robot overlords, though, Abelson Info’s Jeevan Jeyaratnam sounds a note of caution.
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Sports betting: the innovation game

In a sector where customers with high expectations are now shaping the market by requesting their own bets, the only real certainty is that standing still ensures being overtaken, as iNTERGAMINGi finds out
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Player engagement: A rounded approach

The data-driven approach to engaging bettors is becoming more sophisticated. Understanding each customer and placing them at the forefront of a marketing strategy can be of great benefit of both parties, as iNTERGAMINGi finds out
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