Sergey Tsukanov, chief product and sportsbook officer at Betby, outlines how micro-betting has allowed bettors to create their own sports wagering narratives.
RAPID technological advances in sports betting have transformed the industry from a simple wagering activity into a dynamic form of entertainment.
Players now seek to engage with sports events in real time, crafting their own narratives through their bet slips. This evolution has fuelled the rise of micro-betting – a market that focuses on rapid, short-term outcomes where every moment counts.
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