Dom Aldworth, head of brand marketing at Kinetic Digital, backs the company’s newly rebranded Prime Casino to create a “real buzz” in the industry over the coming months.
INTERGAMINGi: What were the reasons for the rebrand and what is the key message of the brand now?
DA: Prime Casino is our oldest and most established brand, and we felt it was fitting to celebrate 20 years by giving our old friend a makeover.
Read the full article in the latest issue of iNTERGAMINGi
To receive every print and digital issue of iNTERGAMINGi, subscribe here
