Bayes Esports’ head of strategic communication, Dr. Susanne Ardisson, backs Germany to become the capital of European esports – but only if the global industry learns more about its potential pitfalls.
Esports has exploded in popularity in recent years and promises an exciting future, but according to Dr. Suzanne Ardisson, head of strategic communications at Berlin-based Bayes Esports, there is a lot of work to be done to drive further esports growth. And she tells iNTERGAMINGi that industry-wide education on data collection is a vital starting point. “The grey market of esports data is still a major issue facing the esports betting industry,” Ardisson says. Read the full article in the latest issue of iNTERGAMINGi (40)
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