Marko Dzoic, EveryMatrix’s sales manager in Africa, outlines how the technology provider is offering clients a new lease of life.
THERE are several clear trends emerging within the African online sports betting market. The first, in tandem with currency fluctuations, is due, in part, to the varying prosperity of the economies across the continent’s 54 countries. Another is how the market’s accelerating maturity, combined with increasing sportsbook customer demands, is shining a light on the limitations of existing in-house technology.
The two are interlinked, so let’s examine both in more detail.
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