White-label solutions are a convenient way for start-ups and operators to access the world of i-gaming, says Nick Hill sales and marketing director at EveryMatrix.
WHITE label solution or product is created by a company with the purpose of selling or leasing it to another entity that can brand it under its own name or label.
By employing a white label, a company can leave aside for a while the technical requirements and focus attention on the marketing aspects of the business. At the same time, the gaming website’s speedy launching process reduces expenses and offers peace of mind for new entrants.
