Arcangelo Lonoce, head of business development at Habanero, outlines the developer’s strategy for conquering the African market.
INTERGAMINGi: What is your company’s strategy when focusing on the African market?
AL: At Habanero we find that a good game tends to work everywhere, so our content strategy for Africa remains the same as other markets we have launched in. We believe the diverse array of themes, our strong mathematics and the technical agility found in our games cater for all tastes – and the African market is no different.
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