A new igaming affiliate has been launched in the UK market with a focus on responsible gaming.
YourTopCasino is led by Chris Prentice, the head of revenue and commercial partnerships at Grace Media, who is the affiliate’s co-founder and director.
Reviews of online operators include assessments of session limits, deposit limits, time-out tools and self-exclusion options.
“We saw a gap in the market for an affiliate brand that doesn’t just prioritise conversions, but actually helps players engage with online casinos in a healthy and informed way,” Prentice said.
“By building YourTopCasino around trust, transparency and responsible gaming, we’re creating long-term value for both players and operators.”
Prentice added that a move into affiliation was a “logical next step” for the YourTopCasino team after “years of experience across all parts of the igaming value chain.”
