John Wright, co-founder of StatsDrone, talks through the endless possibilities the combination of affiliates and data can provide.
WHAT are some of the buzzwords you don’t hear too often in the world of online gambling? They might be terms like data science, data analytics and business intelligence.
The people that perform these data-focused jobs at various igaming companies are not always at conferences – and they certainly won’t be at the affiliate-focused ones. The top performing companies on the operator and affiliate sides are investing heavily in people who can help them become more data-driven.
Read the full article in the latest issue of iNTERGAMINGi
To receive every print and digital issue of iNTERGAMINGi, subscribe here
