Global sports media company North Star Network (NSN) has acquired all assets of igaming affiliate Bojoko.
The deal is structured using up-front and earnout payments, representing between 3x and 4.5x 2025 EBITDA depending on future performance.
Bojoko, set up for UK players, offers casino, bingo and sports betting insights while its Canadian platform offers information on the Ontario market.
Both platforms will look to expand their reach, enhance their services and provide more value to users.
“This acquisition aligns perfectly with our vision to expand our influence in the igaming industry, giving us an instant footing in the casino vertical,” said Julien Josset, co-founder and CEO of North Star Network.
“With North Star Network backing us, we’re now in a position to enhance our solutions, expand, and bring our expertise in the online gambling space to new audiences worldwide,” said Joonas Karhu (pictured), Bojoko’s co-founder and CEO who will continue to lead the company.
