Income Access is to manage the affiliate programme of Nigeria-based online sportsbook NairaBet.
Regulated by the Lagos State Lotteries Board, NairaBet offers sports betting to the African online gaming market, including wagering on football, basketball, tennis and baseball.
“We believe strongly in the importance of affiliate marketing when it comes to driving traffic to our website, but that is only if it is well managed,” said Akinola Alabi, CEO of NairaBet.
“As we grow our customer base, we realise that we need a more robust affiliate programme to empower our affiliates with the right tools needed for success.”
