In-play betting specialist Buzz Sports has announced the signing of a deal to provide its flagship product ZonePlay as an online offering via a partnership with leading gaming brand Bodog88.com.
The integration of ZonePlay will add another innovative product to Bodog88.com to help continue the rapid growth of its Asian facing business, giving its players the opportunity to bet alongside live televised sport while watching from home.
Buzz Sports’ chief commercial officer, Ian Williams, said: “The in-play betting market is growing faster in Asia than anywhere else in the world and Bodog88.com is at the forefront of that growth. It has rightfully earned a reputation for being one of the most innovative gaming brands in the industry, so it is an ideal partner for Buzz Sports.”
Robert Gustafsson, managing director of Bodog88.com, added: “In Asia your product must be an ever-evolving one and while that is hard to keep on top of, firms like Buzz Sports offers a quick solution to the all-important in-play additional markets and we have been very impressed by its professionalism and software.”
