Irish bookmaker Boylesports is separating its retail and online operations, creating a new division to grow its business overseas, including in the Asian market.
Keith O’Loughlin, who joined the company last year as head of online, has been named CEO of Boylesports Online and said that it is an exciting time for the industry as a whole. He will be responsible for developing the Boylesports site and related websites across mobile, web and digital channels internationally, as well as introducing new products and developing sub-brands such as Boylepoker.com and Boylecasino.com.
The company’s founder and CEO, John Boyle, who will continue to manage the overall business, commented: “Now is the right time for us to restructure to ensure that both the retail and online side of the business continue to grow.
“Our loyal shop customers in Ireland are very important to us, but we also need to consider our customers, and potential customers, in markets further afield. We feel we can best cater to all by taking this action now.”
In order to keep improving its offering, Boylesports will continue to leverage its relationships with companies like Playtech, GTECH G2, Cisco, EMC, Microsoft, Apple and Google.
