Victor Chandler has announced the rebranding of Victor Chandler to BetVictor in the UK.
The decision to change the brand name is to ensure consistency and instant recognition across all international markets. BetVictor is already successfully running across Europe and will now be the banner under which the UK operation trades.
The new website has been designed to deliver a cleaner and more engaging betting experience for customers. Ease of navigation and enhanced functionality are at the heart of the new creation and these features will complement a continuing range of great value betting opportunities across a raft of sporting events.
Chairman of BetVictor, Victor Chandler, said: "As a company we are always innovating and moving forward, as well as extending our brand across new territories. The UK will continue to be the fulcrum of our international business and it makes perfect sense that the same brand name is used here as in foreign territories.
"I personally guarantee that we will continue to provide our superb range of betting opportunities across a comprehensive range of sporting events."
