Oddschecker has analysed data across the whole of the 2010/11 Premiership season to determine which bookmakers offered the best prices on football's domestic elite.
Having looked at all 380 top flight fixtures last season, it identified that Victor Chandler Bet had produced a table-topping performance by offering both the best average prices and the best price most often across the season.
Charlie McCann, director of online public relations at Victor Chandler, said: "This welcome news from Oddschecker reinforces our belief and aim to consistently offer the most competitive prices on football and one which we will emphasise in the months to come as we continue to give added value to our existing and new customers."