Betting exchange Smarkets has announced a partnership with English Championship football club Queens Park Rangers.
In addition to Smarkets becoming the club’s official global betting partner, the betting exchange will sponsor the Ellerslie Road stand at QPR's home ground of Loftus Road in London. The company logo will also feature on the club’s first team and training kits.
Under the terms of the partnership Smarkets will be offering zero per cent commission on QPR matches for the entire season.
Alex Wheldon, chief marketing officer of Smarkets, said: “As a rapid growth company we wanted to find a partner that shares our desire for success, and is representative of our company ethos. QPR have provided Smarkets with a wide-ranging sponsorship agreement across many of their key assets that are precisely in line with our mutual goals.”
