Bookmaker William Hill has launched its inaugural online gaming advertising campaign in Australia, reports bandt.com.au.
The “It’s your call” initiative celebrates punters that have the courage to make a call and go for it.
Paul Nagy, executive creative director at Clemenger BBDO Sydney, which created the campaign for William Hill, said: “Australians love a person who makes a call. It shows strength of character we all admire.
“William Hill wanted to champion those people who take a stand, and indeed, who know when enough is enough, because lord knows we need more of them! We think that was a great call.”
The campaign was shot at sporting venues in and around the Australian city of Melbourne, including the Etihad Stadium, Yarra Yarra golf course and Caulfield Racetrack.
Image: still from William Hill's inaugural Australia campaign
