Zip World has announced its takeover of the UK’s largest sculpture at Queen Elizabeth Olympic Park in Stratford, marking the company’s first venture into the London activity scene.
The ArcelorMittal Orbit will be Zip World’s ninth location and its first in the Southeast of England since launching 11 years ago. Zip World aims to invest £2.6million into the ArcelorMittal Orbit, signalling the company’s commitment to continually expand its adventure offerings across the UK.
Standing at 114.5m tall, the ArcelorMittal Orbit is home to The Slide, the world’s tallest and longest tunnel slide, where visitors can reach speeds of up to 15mph while descending the 178m long track.
Visitors can enjoy panoramic views of London’s famous skyline and landmarks, including the Park’s London Stadium and London Aquatics Centre, Canary Wharf, the City of London and landmarks like St Paul’s Cathedral, from the 80m high Orbit Skyline viewing deck.
With 20 million annual visitors and 10,000 students residing within Queen Elizabeth Olympic Park, the launch of Zip World London will complement the wide range of venues and experiences already on offer including concerts, sporting events and retail.
Edward Fane, LLDC head of venues, said: “We are thrilled to be appointing Zip World, one of the UK’s best and most well-known leisure and adventure operators. Zip World brings the potential to create new immersive experiences centred on and around the ArcelorMittal Orbit. This has the potential to generate increased visitor footfall, economic benefit and employment for the local area. We look forward to seeing plans develop as we prepare to relaunch in early 2025.”
