Legoland Deutschland Resort in Günzburg, Bavaria, is set to receive the EU's first independent Peppa Pig Park in a collaboration with Merlin Entertainments.
The news of the new park coincides with the construction of a Peppa Pig Theme Park in North Richland, Texas, which began this week.
These announcements come as Hasbro-owned Peppa Pig brand celebrates its 20th anniversary, with representatives from the park, Merlin and Hasbro speaking about the new project.
Divisional director of Legoland Deutschland, Manuela Stone, said of the new park: "Together as a family, kids and their parents can visit the theme park and create everlasting memories with Peppa. Analogous to the Peppa children’s series, the park is conceived and designed around the needs and abilities of pre-school children.
"With the opening, we are thus also offering the young target group their own rides and the opportunity to get to know the world of family theme parks step by step.”
Scott O'Neil, CEO of Merlin Entertainments, added: “At Merlin Entertainments, we are dedicated to creating experiences that bring joy, stimulate learning and imagination, and produce engaging, lasting memories for guests of every age and ability. We are inspired to bring the magic of Peppa Pig to Günzburg, which will be our first Peppa Pig Park within mainland Europe.
"Located at Legoland Deutschland Resort, the new theme park will be perfect for families visiting the popular resort and will expand our entertainment offerings across Germany. This new Peppa Pig Theme Park builds on the incredible success of Peppa Pig Theme Park in Florida and Peppa Pig World of Play locations spanning across the globe from Texas to Shanghai.
"We look forward to continuing to celebrate our dynamic partnership with Hasbro by creating more opportunities and bringing phenomenal brands like Peppa Pig to life through our attractions."
Matt Proulx, vice president of location-based entertainment at Hasbro, commented: “The success of the first Peppa Pig Theme Park has been phenomenal, and we are excited to embark on the journey again with our friends at Merlin to bring the first Peppa Pig Park to our fans and families in Europe and expand the reach of this immersive experience.
"Adding another Peppa Pig Theme Park location furthers our Blueprint 2.0 strategy of offering more meaningful ways for families to engage with our brands. We have so much in store for Peppa’s big anniversary year in 2024 and cannot wait for guests of all ages visiting Bavaria to create lifelong memories with Peppa and her friends.”
Legoland Deustchland's Peppa Pig park is scheduled to open next year.
