UK bookmaker William Hill has a “strong focus” on gaming content, CEO James Henderson said, following the release of the company’s latest results.
It reported a three per cent boost in retail turnover in the third quarter to September 29, after adjusting to take into account the impact of “exceptional” shop closures.
Over-the-counter wagering grew two per cent, but was offset by weaker than expected gross win margin.
Gaming machine net revenue, meanwhile, declined two per cent. Gross win per machine per week was one per cent lower at £911. However, the company said it was encouraged by stronger performance experienced at the end of the quarter.
It continues to implement its content improvement strategy, it revealed, with new B3 content launched, on average, every two weeks since May.
“In retail,” said Henderson, “we saw three per cent growth in turnover, excluding the impact of last year’s exceptional shop closures. We have a strong focus on gaming content, including more new game launches, and saw year-on-year gross win (after adjusting for exceptional closures) turning positive in September.”
