Warner Bros. Discovery has announced a new structure for its location-based entertainment division.
The new structure will bring together the existing licensed entertainment and owned and operated teams into a single worldwide division named Warner Bros. Discovery Global Experiences.
The new division will expand the company’s location-based experiences and capitalise on the company’s intellectual property such as its studio tours in the UK, US and Japan.
Bruce Campbell, chief revenue and strategy officer for Warner Bros. Discovery, said: “WBD has an incredible mix of location-based experiences for fans around the world, from theme parks and tours to exhibits, retail and more.
“Bringing these two teams together under one roof gives us an opportunity to leverage and coordinate the talent and resources across all of our experiential businesses to better delight our consumers through offering even more truly authentic and engaging in-person experiences and events in every market.”
As part of the restructure, Peter van Roden, executive vice president of global themed entertainment, will continue to lead the licensed location-based entertainment and theme parks businesses, as well as the division’s global business development. Sarah Roots, executive vice president of worldwide studio tours and retail, will also continue to lead the company’s owned and operated experiences.
