Immersive attractions developer Inowize has signed a distribution deal with major Middle Eastern company Warehouse of Games.
It will see Dubai-based WoG distribute Qbix, Inowize’s unattended six-player gaming room, in the region.
Stefan Murariu, head of global sales at Inowize, shared his enthusiasm for the collaboration, saying: “The demand for immersive, social gaming experiences is rising rapidly in the MENA region, and QBIX is the perfect attraction to meet this need. Partnering with Warehouse of Games allows us to expand our presence and bring this high-energy, replayable experience to more locations.”
Yuhanis Nawasreh, sales and development manager at Warehouse of Games, added: “We are delighted to partner with Inowize to bring Qbix to more and more venues in the MENA region. With our deep-rooted network and market expertise in MENA, we’re excited to help operators elevate their guest experience and drive new revenue streams. We’re confident this collaboration will set a new standard in family entertainment across the region.”
Qbix will be on show at the upcoming DEAL Expo in Dubai in April, where interested parties will have the chance to experience the product for themselves.
The news comes after Inowize agreed a deal with Middle Eastern leisure giant Landmark Group which saw it install Qbix at six venues in India, Kuwait and the UAE.
