Peppa Pig theme park celebrated its grand opening in Texas, US, on February 28.
The new park was created as a result of a partnership between Merlin Entertainment and Hasbro.
Matt Proulx, senior vice president of global experience, partnerships and music at Hasbro, said: “By creating Peppa Pig theme park, the characters and places children see in the series and the toys they play with at home suddenly become tangible and experiential.
“It’s wonderful to see, through our partnership with Merlin Entertainments, how the Peppa Pig brand is brought to life. Seeing how much enjoyment the immersive experience brings to little ones is truly gratifying.”
Opened by Merlin’s CEO, Fiona Eastwood, the park features five age-appropriate rides, including Daddy Pig’s Roller Coaster, Mr Bull’s High Striker, Grampy Rabbit’s Dinosaur Adventure, Grandad Dog’s Pirate Boat Ride and Peppa Pig’s Balloon Ride.
“Merlin Entertainments is dedicated to providing safe, inclusive and engaging experiences for all families,” said Jeremy Aguillen, the park’s general manager.
“We’re thrilled to bring the magic of Peppa Pig to life in Texas and look forward to welcoming families for a day of unforgettable adventures.”
