The UltraStar Multi-tainment Centre at Ak-Chin Circle in Arizona, US is to implement a new augmented reality app designed by developer, Imagination Park.
The cinema operator hopes that adding AR will help change the theatrical experience it offers in its facility.
Imagination Park's XenoPlay app enables UltraStar customers to point their phones at logos, signs, posters and landmarks to view or retrieve things like coupons, messages and videos.
"We plan on using AR to add a new level of excitement and create cross-promotions and scavenger hunts between our entertainment destinations," said Laurie McCartney, director of marketing operations at UltraStar. "The beauty with the Imagination Park platform, we can very easily manage the AR campaigns ourselves. We don't need an outside company or expensive application developers; we just simply drag and drop images and icons that we have on hand to activate them in minutes. And, Imagination Park is always happy to help us implement AR activations perfectly with their free content concierge services."
The location at Ak-Chin Circle features state-of-the-art digital theaters, bowling, bars, restaurants, night clubs, sports lounges, shops, live entertainment, laser tag and arcade gaming as well as corporate and private event facilities.
