Timezone, a joint venture between Mumbai retailer Shoppers Stop and Australia-based LAI Games, has set up a factory for manufacturing games in India in order to meet the demands of the increasing amusement sector within shopping malls.
Initially, the unit will serve the domestic market but there are plans to export in the future.
Entertainment zones in malls are fast becoming a favourite hangout for families in Mumbai willing to spend quality time together.
Sonaal Chopra, chief executive officer of Timezone, in Mumbai, told local newspapers: "An entertainment zone helps in retaining customers for a longer time in the malls and also makes them keep coming back.
"While the initial pull comes because of the hypermarkets and cinema, it is the food court and entertainment zone that help in sustaining the business."
