Kiddie rides are evolving as children become more tech savvy, writes Mike Dawber, but the basics of design and imagination are as important as ever.

KIDDIE rides are probably the most enduringly popular and most common type of ride there is, as can be seen by the fact that you find them in so many varied locations.
Operators will be aware, however, that young customers are more discerning than ever before, and that innovation is constantly required to keep pace with the demands of an ever more tech savvy younger generation.
Read the full article in the May issue of InterGame
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