Matthew Geyer has joined Stern Pinball as its vice president of marketing.

Matthew Geyer

In the role, Geyer will partner with the Stern marketing department, which includes the director of marketing, Zach Sharpe, and marketing manager, Joe Marchfield, to drive the organisation’s marketing strategies.

Stern says that Geyer’s addition will strengthen both its terrestrial and digital business segments and accelerate the company’s market expansion.

Before joining Stern, Geyer led wrestling promotion WWE’s worldwide gaming division. In the role, he oversaw the launch of WWE 2K22 and was responsible for the brand’s integrations into Fortnite, Rocket League and Fall Guys. Prior to the WWE, Geyer served as the senior vice president of worldwide marketing at Warner Bros., where he oversaw the publishing and marketing strategies for the company’s gaming portfolio.