Sound Leisure Retail, in conjunction with Dutch partner IKC, has developed a touchscreen entertainment system for use by children in supermarkets and retail outlets.
Trials of the first units are currently being completed in the Netherlands and the concept has drawn interest from several major European and American retail chains.
The unit, designed and manufactured by SLR in the UK, features a 10.5ins vandal-proof touchscreen, embedded flat panel speaker and solid state PC running IKC software aimed at keeping the kids entertained while the parents get on with the weekly shop.
Initial results have shown that store management can affect where parents stop in the store simply by altering the positioning of the children’s play devices. This leads to changes in the customers’ shopping routes and purchasing habits.
