William Bell looks at how kiddie rides are an introduction to amusements for children and help create a bond between them and their parents.
We probably don’t remember it, but for most us having a go on a kiddie ride will have been our first experience of actually being a customer of an attraction. Attracted by the familiar looking shape like a car, rocket or plane, the noise and lights will have drawn us to it, and no doubt our parents will have been delighted to find a relatively low-cost way to keep us happy and occupied for a while.
Kiddie rides are an ideal introduction to attractions. They are simple to use and the instant gratification keeps children entertained. They are also a good bonding exercise between the child and the accompanying adult. Particularly at a young age, development and bonding between parent and child are very important. Being able to play with a parent can be a great way to make memories, develop confidence, shape personality, all while having some fun.
Read the full article in the May issue of InterGame
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