The first names of companies that will be exhibiting at the Social Immersive Entertainment Expo in London, UK, next year have been revealed.

Sega Amusements International, Hero Zone VR, Holovis, Game Volt, Laserforce, Dransfields Novelty Company, Finvest and Sacoa will all be at London ExCeL from January 14-16, 2025, at the new show, which is co-located next to EAG.
In support of the show, a two-day seminar programme will also take place, with industry leaders discussing the issues impacting the sector. The sessions will take place on the show floor, in an area set aside for the programme.
The first say will be led by sessions covering XR and free-roam attraction development, before a discussion on esports and sim racing. Day two will comprise of sessions on social entertainment and the technology available, before a look at the impact that the new technology will have on the amusement industry.