Sega Amusements Europe has signed an exclusive deal with Canadian manufacturer Triotech Amusement for the exclusive distribution rights for its coin-op products in Europe, Russia, the Middle East and Africa.
Triotech specialises in manufacturing large interactive products that provide a total entertainment experience for all the family. Paul Williams, managing director of Sega Amusements Europe, said: “The Triotech product range perfectly augments the Sega brand.”
Ernest Yale, president and founder of Triotech, added: “Having Sega as a strategic partner allows us to infiltrate the European market and expand brand awareness by utilising Sega’s strong trade links.”
