Scientific Games Corporation has appointed Shawn Dennis as executive vice president and chief marketing officer, reporting directly to CEO and president Kevin Sheehan.
A 25-year veteran of entertainment, consumer products and sports marketing industries, Dennis previously served as global head of brand and franchise for DreamWorks Animation and CMO for American Girl, Dell and the NFL.
Sheehan said: "We are excited to welcome Shawn to the Scientific Games executive team.
"With her tremendous experience leading marketing for high-profile companies and brands in the entertainment and technology sector, she is perfectly suited to lead our marketing efforts to enhance consumer and customer engagement, drive top-line revenue growth and catapult the Company's next phase of growth."
